Lyons Intel

Lyons Intel Research

Playbooks

Deep-read season intelligence guides: colour direction, silhouette movements, fabric signals, and range strategy, each with direct links to the tools so you can validate a decision the moment you read it.

Season Playbooks

AW27

AW27 Season Playbook

What to make, what colours to commit to, and what will sell

A full read on the AW27 season: colour story, silhouette movements, fabric signals, and how to apply each to commercial decisions before you cut a sample.

12 min readRead Playbook
SS28

SS28 Season Playbook

Post-luxury ease and the minerals that will define the summer

SS28 runs on restraint. The colour story pulls from the earth and the mineral, the silhouettes ease without losing structure, and the commercial opportunity sits squarely in the brands willing to drop the logo and let the fabric speak.

10 min readRead Playbook

Evergreen Playbooks

Evergreen

Range Architecture

How to build a collection that sells across every price point

Most collections fail because of structure, not design. Range architecture is the discipline of deciding what to make, in what ratio, at what price, and in how many colourways, before a single pattern is drafted.

14 min readRead Playbook