Lyons Intel Research
Lyons Intel Insights
Original analysis from the fashion intelligence platform: season forecasts, commercial signals, market intelligence.
Season Intelligence
AW27 Season Intelligence: The Architecture of Considered Armour
Why the industry is moving toward structured, intentional dressing, and the five commercial signals driving AW27's dominant narrative.
28 October 20264 min read
Season Intelligence
SS28 Forecast: Post-Luxury Ease and the Return to Skin
After seasons of structured armour, SS28 signals a collective exhale. Here is what that means commercially and how to position your collection.
21 October 20264 min read
Commercial SignalsWhat Makes a Design Commercially Viable? The Five Dimensions We Score
An inside look at how we score commercial viability across silhouette, colour, fabric, market fit, and price architecture, and why most collections fail on dimension three.
14 October 20264 min read